Entry Plan into International Market Essay Example | Topics and Well Written Essays - 1750 words

Entry Plan into International Market - Essay Example This has contributed significantly to the high levels of customer satisfaction, leading to customer loyalty. The company continues to maintain customers through ensuring similar levels in product quality, hence assuring customers of quality in Zara products. High-quality products have in turn brought high sales placing the company in the global market leadership position. The company presents unique products to its customers through the development of fashion designed based on the market demands. The organisation is drawn in the manufacture of different apparel products trading in different names. The company owns brands like    Pull and Bear,  Massimo Dutti,  and Uterqà ¼e among several others. The company offers clothing for all sexes, subdivided into different categories. The different categories available for Zara’s are upper and lower garments, which represent the parts of the body, shoes, cosmetics and complements. There is a division within the company that provides children clothing of various types and is named Zara kids The company remains one of the global leaders in the apparel industry because of the efficiency with which it delivers products into the market. The company is the principal retailer in the apparel industry globally and has 5527 retailing outlets in 82 different countries. The customer profile for the company consists of largely women with 65% of the market, with men and children holding 25% and 15% respectively, of the company’s global market. The company has created a market for itself in the global arena through affordability and differentiation of the products delivered into the market (Sharp & Dawes, 2001). The company makes products for high-end individuals and has continuously avoided the common industry trend of taking fashion to the low-cost countries. Zara began its international operations through Portugal, when it opened the first store abroad in the country.

Analysising myths Essay Example | Topics and Well Written Essays - 1500 words

Analysising myths - Essay Example Based on the crew ship called Prometheus, the movie shows the idea of averting foreseeable threats that could destroy human beings. Through the use of Artificial intelligence, the director has created David, the android, who has human attributes, but does not prefer the life of humans. Instead, David is critical of his creators and wants answers from them. In other words, the film evokes the myth that programming through computers could offer individuals feasible solutions to their lives. However, the myth of computer as a machine is not true because David’s programmer called Weyland eventually dies the idea of technological power is eradicated (Dalton 135). Overall, the myth of machine not only wreak havoc to the ship crew, but it also gives them the false belief of invincibility against their creators. A science fiction movie, 2001: A Space Odyssey recounts the encounter between black monoliths and human beings in a quest to understand aspects of human evolution. The scientists are determined to discover the signals that come from one of the monoliths in their voyage to Jupiter. Interestingly, the myth of machine or computer is observed in the illusion that only artificial intelligence and technology can save humanity from itself. Analysis of extraterrestrial life, for example, is largely aided by the use of a Space Odyssey venture that uses Pan Am Space plane and the landing in Lunar US outpost. The two named features are critical in explaining the belief myths as a means of attaining scientific exploration particularly on human evolution (Doniger 112). Additionally, the ability of HAL 900, a ship computer, to manage all events demonstrates the myth of the machine as the ultimate power in discovering truths hidden in other planets. The biblical myth is explicit in the 1928 movie, Metropolis, a drama film that is largely dystopian in its storyline. It is about wealthy industrialists who exploit their workers in high-rise tower complexes in a future